Candy Store Owners: You’re in for a Big Ride

If you’re someone who owns their own candy store, confectionery business, or just likes to bake and sell your goods on the side, the beginning of February is an exciting two weeks for you.

And if it’s not an exciting two weeks, you’re doing something wrong with your business. Valentine’s Day marks the time of year when couples go nuts trying to secure a unique, interesting, and even weird gift for their significant others. If you aren’t advertising your business more than usual around this time of year or aren’t expecting an influx of customers, then you’re leaving yourself ill prepared for what’s to come or missing out on business entirely.

Assuming you’re a responsible and aware business owner, however, you’re already in the midst of higher sales than usual and loving it.

With that said, perhaps you’re leaving a bit of money on the table with the untapped potential your business really represents around this big holiday.

What we’re talking about here is candy boxes.

If you’re a bigger company, then you likely have these on lock and know what I’m about to say. But if you’re relatively new to the industry or just don’t know what to do next, listen up. These specific boxes are segmented and often have a see-through film of plastic on top in order to show what’s within. They’re the perfect way to sell your goods in bulk, ship your goods, and even get others to notice your branding and company in general.

So don’t start slacking even though Valentine’s Day is just a week away. There’s still quite enough time to secure enough candy boxes to really start selling your sweet treats in bulk with authority.

Again, if you don’t see what I’m getting at by this point, don’t bother in even making any goods because you’re missing out on loads of potential sales. But if you’ve made it this far and are interested, get out there and stock up on the confectionery boxes in order to stay ahead of your competition and prepare your business for the influx of customers in the next week.

Overall, you’re a business owner with margins to meet. By heeding my advice and keeping your store proactive, you’ll make what you want and then some simply because you had the right supplies at the right time of year. Don’t procrastinate any longer and don’t neglect this advice just because you’re set in your ways. Get out there, get to work, and crush it during this Valentine’s Day season.

What’s in a Gift?

If you’re looking for gifts for your life partner this Valentine’s Day, well, you’re a bit late to the game (though don’t most people wait until the week of to actually go out and get those gifts?). Luckily, all stores realize procrastination is king and keep their heart-shaped gifts and candies on shelves up to and even a few days after the big day.

No matter if you’re still searching, have no idea what you’ll be getting your significant other, or only need one more small thing, we’ve got a few ideas (both classic and novel) to help you in your search for the perfect gift(s).

Stuffed animal.

Alright, I’ll admit that this was more of a thing when I was in high school and early college. But perhaps some of you are at that stage and it seems appropriate or “cute.” But even if you’re older than that, it can still be a sweet little bear or something to commemorate the days of youthhood. Just don’t overdo it and get something huge. That’s where it become tacky and “extra.”

Candy boxes.

Ahhh, the old box of chocolate. The thing is, while chocolate boxes are a staple to V-Day, they’re also a classic item that may seem cliche or expected. Luckily, a lot of stores have branched out in their collection of candy boxes and offer off-the-wall candies, treats, truffles, and more. Perhaps try for an organic or artisan box of candy this year to switch it up and show you’re one step ahead of other Valentines.

 

Dinner.

You can’t skip a Valentine’s Day dinner, no matter where you’re at in your relationship. All it takes is a little bit of planning, likely a reservation to a slightly nicer restaurant, and dressing decently and you’ll be on your way to a great and romantic evening.

The alternative, of course, is hosting your own dinner and doing all the prep to surprise your loved one. This can be a bit more taxing and tiresome, but if done right, it can show you care much more than simply taking them to a restaurant.